Visibility Creative Agency is looking to enhance its digital presence by developing a robust content strategy that effectively showcases its past work, lifestyle branding, and unique value propositions. The goal of this project is to enable students to apply their knowledge of digital marketing and content creation to build a comprehensive content calendar. This calendar will serve as a roadmap for the agency's social media and online platforms, ensuring consistent and engaging communication with its audience. Students will analyze the agency's current content, identify gaps, and propose a strategy that aligns with the agency's visual identity. The project will also involve recommending tools and platforms that can streamline content creation and scheduling processes. By the end of the project, students will have the opportunity to demonstrate their ability to integrate classroom learning with real-world applications in a creative agency setting.

The deliverables for this project include a detailed content calendar covering at least two months, which outlines specific themes, topics, and posting schedules. Students will also create sample posts that align with the agency's visual and brand identity. Creation of video content including social media reels and a hero video. Additionally, a strategic plan for ongoing content execution will be developed, including recommendations for tools and platforms that facilitate efficient content management. This comprehensive approach will ensure that Visibility Creative Agency can maintain a consistent and engaging online presence.