Business-to-Business Marketing
Main contact
Timeline
-
January 20, 2025Sandbox start
-
April 5, 2025Sandbox end
Sandbox scope
Categories
Market research Competitive analysis Market expansion Product or service launchSkills
business-to-business (b2b) marketing ethical standards and conduct business marketing marketing market research integrated marketing communications researchStudents possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.
Students
Students will prepare a detailed report with research, analysis, insights and recommendations on the proposed challenge or issue. Students will also develop and present a 10-15 minute presentation summarizing their final report.
Project timeline
-
January 20, 2025Sandbox start
-
April 5, 2025Sandbox end
Project examples
The emphasis of these projects is for students to experience how business-to-business marketing theories and models are applied within workplace settings and/or address industry challenges. As a guide to consider what projects your organization would be interested in submitting, below are some examples of potential projects:
- Market research for a new product/service launch.
- Develop a marketing plan targeting a new industry segment.
- Conduct a competitive analysis to determine the marketing strategy of competing businesses.
Additional partner criteria
Partners must answer the following questions to submit a match request to this sandbox:
Main contact
Timeline
-
January 20, 2025Sandbox start
-
April 5, 2025Sandbox end