University of Toronto Faculty of Arts and Sciences - The Sandbox
University of Toronto Faculty of Arts and Sciences - The Sandbox
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Integrated Marketing Communications Plan

Mark 2400
Closed
Main contact
Langara College
Langara College
Vancouver, British Columbia, Canada
Jarrett Vaughan
Professor
3
Timeline
  • June 13, 2017
    Sandbox start
  • June 21, 2017
    Project Scope Meeting
  • August 15, 2017
    Midway Check In
  • August 15, 2017
    Sandbox end
Sandbox
16 projects wanted
Dates set by sandbox
Preferred partners
Vancouver, British Columbia, Canada
Any partner type
Any industries

Sandbox scope

Categories
Skills
event marketing promotion public relations advetising
Student goals and capabilities

Give your organization the opportunity to focus on the promotional elements of your marketing strategy

Students

Students
Undergraduate
Any level
40 students
Project
20 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Deliverables for the project could include:

  • Overview of target market and rationale
  • Social media strategy
  • UnBounce and Google Adword analysis
  • Media recommendations - including website names, magazine titles, newspaper titles, etc.
  • Example of potential web banner ad
  • Budget of proposed activities
  • Posting online or web video ad (optional)
  • YouTube strategy (optional)
  • Event sponsorship recommendations coupled with catchy PR story
  • Additional creative marketing ideas.
Project timeline
  • June 13, 2017
    Sandbox start
  • June 21, 2017
    Project Scope Meeting
  • August 15, 2017
    Midway Check In
  • August 15, 2017
    Sandbox end

Project examples

Integrated Marketing Communications plan can help your organization execute and deliver on your marketing strategy. A group of students will work to enforce your organization's current brand awareness by:

  • Preparing media recommendations
  • Developing a budget
  • Set the timing for the ad campaign

Through the course of the assignment students will:

  • Build an Unbounce landing page for campaign
  • Design a Google Adwords campaign to promote landing page
  • Survey potential customers and talk with focus groups
  • Identify and evaluate potential customer profiles and markets
  • Develop an IMC campaign for specific market segments

Additional partner criteria

Partners must answer the following questions to submit a match request to this sandbox:

  • Q1 - Checkbox
    Participating companies MUST give their group a $50 budget to spend on a Google Adwords campaign. Funds to be paid to the student group by the end of the semester.
  • Q2 - Checkbox
    Must attend and pitch/present their organization and project to the class at beginning of the semester.
  • Q3 - Checkbox
    Must attend final presentations at the end of the semester
  • Q4 - Checkbox
    Minimum $200 Google Adword Budget