University of Toronto Faculty of Arts and Sciences - The Sandbox
University of Toronto Faculty of Arts and Sciences - The Sandbox
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Integrated Marketing Communications Project

COMM-3117
Closed
Main contact
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Team Riipen - Margarita Tiurina
Team Riipen - Margarita Tiurina
She / Her
Administrator
(1)
Timeline
  • September 8, 2025
    Sandbox start
  • September 16, 2025
    Kick-off meeting
  • October 28, 2025
    Follow up with the employer
  • November 25, 2025
    Follow up with the employer
  • December 6, 2025
    Sandbox end
Sandbox
2/2 project matches
Dates set by sandbox
Preferred partners
Canada Required
Any partner type
Any industries

Sandbox scope

Categories
Digital marketing Communications Creative writing Marketing strategy
Skills
target audience communication brand messaging campaign management communication strategies integrated marketing communications innovation
Student goals and capabilities

This experience focuses on equipping learners with the skills to develop comprehensive integrated marketing campaigns. Participants will be able to evaluate and strategically utilize various communication channels to ensure clarity and consistency in messaging. By understanding the customer journey and employing storytelling techniques, learners will create impactful brand communications tailored to target audiences. This experience allows learners to apply their knowledge in real-world scenarios, offering valuable insights and innovative solutions to industry professionals.

Students

Students
Undergraduate
Intermediate levels
30 students
Project
30-50 hours per student
Sandbox leads assign students to projects
Teams of 5
Expected outcomes and deliverables
  • Comprehensive integrated marketing campaign plan
  • Target audience analysis and segmentation report
  • Conduct marketing research to develop a competitive analysis
  • Brand messaging and storytelling framework
  • Multi-channel communication strategy
  • Presentation of campaign outcomes and recommendations
Project timeline
  • September 8, 2025
    Sandbox start
  • September 16, 2025
    Kick-off meeting
  • October 28, 2025
    Follow up with the employer
  • November 25, 2025
    Follow up with the employer
  • December 6, 2025
    Sandbox end

Project examples

  • Developing a launch campaign for a new product line
  • Creating a brand awareness campaign for a local business
  • Designing a customer engagement strategy for a digital platform
  • Formulating a rebranding strategy for an established company
  • Crafting a seasonal promotional campaign for business owner
  • Building a social media strategy to enhance brand visibility
  • Implementing a storytelling approach for a business owner
  • Designing a cross-channel marketing strategy for an event

Additional partner criteria

Partners must answer the following questions to submit a match request to this sandbox:

  • Q1 - Text short
    What business challenges or opportunities will the students help address?  *
  • Q2 - Checkbox
    I understand that I must provide ongoing mentorship and guidance to the student(s) working on my project(s), be responsive to questions, check in on progress, and provide any tools or resources needed to complete the project  *
  • Q3 - Checkbox
    I confirm that I will work with up to three (3) teams for this project  *
  • Q4 - Checkbox
    I will evaluate the students' final project submissions within 5 business days, offering feedback on the platform that can be utilized by the students to strengthen their resumes, LinkedIn profiles, and overall professional development.  *
  • Q5 - Text short
    Will you be able to provide a dedicated contact person who is available for bi-weekly sessions to address students' questions and respond to periodic messages throughout the project?  *
  • Q6 - Checkbox
    Please confirm that you agree all communications related to this project will be conducted exclusively through the Riipen platform, and not via any external channels (calls can be held in Zoom/Teams)?  *