University of Toronto Faculty of Arts and Sciences - The Sandbox
University of Toronto Faculty of Arts and Sciences - The Sandbox
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Social Media Strategy Assessment and Design

ISYS1028
Closed
Main contact
RMIT University
RMIT University
Melbourne, Victoria, Australia
Dinithi Abeysinghe
Sessional Lecturer
(6)
2
Timeline
  • October 15, 2021
    Sandbox start
  • October 16, 2021
    Project Scope Meeting
  • November 13, 2021
    Trial Presentation
  • November 20, 2021
    Final Presentation
  • November 27, 2021
    Sandbox end
Sandbox
10/1 project matches
Dates set by sandbox
Preferred partners
Anywhere
Any partner type
Any industries

Sandbox scope

Categories
Skills
social media social media strategy information systems branding
Student goals and capabilities

In the current business landscape, a strong social media presence can help you promote your products and services and win clients. Strengthen your presence with an assessment conducted by Information Systems students who will review your company’s social media presence to ensure consistent branding and messaging across platforms.

Students

Students
Post-graduate
Any level
85 students
Project
30 hours per student
Students self-assign
Teams of 4
Expected outcomes and deliverables

Students will produce a report and a presentation of their recommendations for amendments to the company’s social media platforms, and then suggest a strategy for the organisation to go forward. Students may also recommend the addition of new platforms to the company’s social media inventory.

Project timeline
  • October 15, 2021
    Sandbox start
  • October 16, 2021
    Project Scope Meeting
  • November 13, 2021
    Trial Presentation
  • November 20, 2021
    Final Presentation
  • November 27, 2021
    Sandbox end

Project examples

Students will interview company stakeholders to learn about the company’s history, projects, innovations, products and services, and other content essential to the company’s brand. Students will review current social media platforms for design, essential elements, and messaging, and make suggestions for improvements and additional platforms.

Examples include but are not limited to the following:

  • Assessment of essential elements such as social media platform (i.e. Twitter, Facebook)
    • Products and services offered
    • Photos and videos of past projects
    • Advancements in the industry
  • Client testimonials
  • Collection and integration of media and press coverage
  • Collection and integration of industry certifications

A strong social media presence is essential for any company. Students can help you leverage your social media platforms to drive traffic to your site and win clients.

Linked templates
SEO and Social Media Strategy View all

Additional partner criteria

Partners must answer the following questions to submit a match request to this sandbox:

  • Q1 - Checkbox
    If available, attend the final presentations of the students
  • Q2 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q3 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.